8 reasons you need a graphic designer for logo design.
Lately, I have been hearing a lot of talk about logos and wanting a cheap design for blogs. I cringe as I know how much this will cost the user in the long run. There are so many times I see someone with no budget and they want a free design or a friend with a little design knowledge can do it cheaper. Truly, as a designer I know this is going to bite them in the butt down-the-road. We put knowledge, time, skill, and technical experience into designing logos especially to brand your business.
There are so many times I see someone with no budget and they want a free design or a friend with a little design knowledge can do it cheaper.
Truly, as a designer I know this is going to bite them in the butt down-the-road. We put knowledge, time, skill, and technical experience into designing logos especially to brand your business.
The bottom line is designers understand how your logo will be used, how it must scale, the proper programs to use. Read on for some great information on why you should hire a graphic designer.
- Brand confusion with cheap logos. Companies that create “cheap” logos without a designer don’t really help your identity. They mass produce images that look similar.
That is exactly against the point of a logo, right? You want to visually set apart your company image. You want to be recognized at a glance, not confused with ten other logos.
Sure it may look good, but consider how many others have the same font, icon, and colors? You just unbranded yourself without realizing it.
Did you know many cheaper logo services can use a clipart library that can leave you open to copyright issues?
- Using the wrong program. Many people can try and create a logo and don’t even realize doing so in Photoshop is not the correct program. Photoshop allows you to create an image, but you cannot blow it up any larger than created or you lose resolution. Your design loses integrity upon sizing up and down. Photoshop creates raster images. You need a Vector image, which simply put means your image will keep its features large or small. I use Illustrator to create my clients’ vector images.
- Your Branding. Your logo is the cornerstone of your branding. If it looks amateur, so will your business. Invest in a great logo. Designer knowledge can save you a ton of headaches down the road at print shops (file wasn’t set up right), costs (family friend used a ton of colors, now you pay substantially more for print jobs), and the right files (sorry, your printer doesn’t take the file they gave you and it needs to be redone), catch my drift? The cheaper sites can use images that everyone and their brother also uses, does that set you apart from your competition? Isn’t that the point of a logo?
- Design Knowledge. Designers use certain font choices for a reason, not to mention colors. Some fonts are fun, some are serious, easily enough to understand. Color choice has a whole psychology behind it. I also understand what using cheap filters does to your logo and why the printer can’t reproduce the look. If your designer uses gradients, did you know color banding will appear that can be almost impossible to correct? Does your cheap designer care about color trapping and designing to avoid this extra fee on your artwork?
- Hire the right person for the job. You wouldn’t hire an electrician to do your plumbing, right? Hire someone for the job they are educated to perform. We lower costs and avoid last minute disasters when you need to print. Just because I don’t understand what a real estate agent does, I would completely trust their expertise. Your designer has spent a fortune on education and programs to bring professional know-how to your brand. Can you imagine having a huge tradeshow and the items you needed printed didn’t work out? How do you reach that designer in India at crunch time to fix what you need?
- Free is not free. Finding someone to help you out is great. What happens when your business gets bigger than you wish and you need different file formats, and, even more design work? Most likely you will not have someone that can keep the look and feel of your branding or understand how to pull it together. You may have to redo your logo which is a huge pain to go back and fix everything after the fact. Did you know extra colors can cost you extra if you need clothing printed, extra print plates at the printer?
- Editability. Vector images allow for easier editing of your logo later. Raster images, not so much in regards to sizing up.Vector images are needed if you wish to print your logo on clothing, as well. I understand why some programs work for certain things and other don’t.
- Hiring a professional. I truly cannot stress enough how much hiring a degreed graphic designer, with experience can help you in your business venture.
I hope this has given you some food for thought. I really could go on all day about why you need us, as designers. If you need some graphic design help, I am here for hire! Read my blog post on, “10 Tips for Killer Logo Design,” to help make your branding shine! Check out our page on Pinterest and stay up-to-date on all things Graphic Brewery on our Facebook page!