Hey there! Today we our having guest blogger, Travis Bennett of Studio Digita and Nomad Stack. He is here to talk a bit about building a better website. If you are looking for a great website builder, look no further than Studio Digita. Travis also has taken his business on a digtial nomad adventure and lives abroad in Thailand. He features excellent travel tips on Nomad Stack, his site dedicated to all tips travel related.
Five Steps to Building a Better Website
Starting a business is never a sure-thing. There’s a ton of things that can go wrong. While it’s fun to go around calling yourself an entrepreneur, if no-one knows that you’ve actually launched your business, you’re in trouble.
You won’t sell anything. And you won’t stay open for long. We cover a few strategies you can use to start promoting your website in another post, as visibility really is the name of the game when you’re doing business on the Internet.
Today, we’re going to run through five of the most important aspects when it comes to designing and developing a website for your small business.
To ensure you’re getting the visitors you need to stay profitable, follow these five steps.
1. List Exactly Who, What, and Where You Are
The first thing you should do when building a website is to clearly list your company name, the products and services on offer, and your contact information. The trick is to be concise and direct, explaining the benefits your customers will gain from buying your products, along with the story behind your business.
Beyond that, include your contact information, your physical address (if you have a location), email, and business phone. All of this information will greatly assist your visitors in reassuring themselves that your business is fully legitimate and that you are always available to answer their questions, comments, and concerns.
2. Your Design Must Be User-Friendly
The web designer you hire with should work with you to create a website that is easy to use. Focus on creating an attractive website that’s bright, pleasing to the eyes, and full of great content. The visual images you include should be pleasant, yet tied back to the subject matter they’re meant to illustrate.
Don’t overload your home page with too much content, as this causes information overkill and drives customers away. Throughout all of this the goal is to have a website that’s easy to navigate. All of the pages you have should be clearly marked, with a good “teaser” description that gives a reason to click on the link and learn more.
It Should Be As Interactive As Possible
Not only should your website be attractive and easy to navigate, but it should as interactive as possible. Regular posts helps generate trust with your target audience, as they see you’re reactive and responding quickly to changes and trends in your industry. A fully engaged and responsive website establishes your company as a business customers can place their trust in.
It’s a good idea to link your social feeds to your website. This way, visitors can get an insight to your brands personality and opinions, and start to learn about your business in an informal manner. Plus, it provides an additional channel to give your thoughts on any new trends in the industry, or developments occurring within your business. Again, constant updates and visibility are key to developing customer confidence in your brand.
4. Include An Online Shopping Cart And Web Store
It’s an excellent idea to ensure your website includes an online shopping cart and e-commerce store. If you’re offering goods and services to the public, do it directly over the Internet, and give your customers the chance to purchase from you at any hour of the day (or night). If you’ve ever dreamed of making money while you sleep, this is exactly the way to do it.
Adding a shopping cart gives your customers the advantage of storing items which interest them in a safe location while they browse the rest of your site. When they want to the end their shopping experience, they can quickly access their cart, check their items, and proceed to check out. Automating your customers’ shopping experience gives a fast, efficient method of purchasing goods directly, and puts money in your back pocket.
5. Deal With A Reputable And Professional Web Developer
Always make sure you receive the best possible deal for your dollar, but that you’re still dealing with a trusted digital agency. The web developer you select to do business with should be a reputable, knowledgeable, and experienced service provider with plenty of verifiable references. You don’t want to do business with a fly-by-night operation that offers bargain-basement deals, only to find you’re getting inferior development work and nonexistent future service.
The agency you employ should provide a full program of features and services before you sign a contract, alongside ongoing customer service and support. If this a website developer cannot or will not offer a clear-cut description of their services and prices, do not business with them.
Of course, these are just a few of the many considerations you need to make to ensure your business is a resounding success, but in my experience getting these five sorted will ensure you get off to a flying start.
By Travis Bennett
Travis Bennett started a digital agency and has been living abroad since 2009. His team at Studio Digita are focused on building awesome websites to help their clients succeed online. Their latest project is Nomad Stack, a website with resources, tips, tools and advice to start your own adventure around the world.